NVIDIA is set to host the GeForce Gamer Festival 2025 in Seoul, South Korea, on October 30, marking a vibrant celebration of 25 years since the GeForce brand first entered the Korean market. This full-day extravaganza at COEX Square and K-POP Square aims to fuse cutting-edge RTX gaming technologies with Korea’s rich esports heritage and pop culture, featuring world premieres, interactive showcases, giveaways, competitive tournaments, and electrifying live performances. At the heart of the event is NVIDIA CEO Jensen Huang, affectionately dubbed “Jensen,” who will lead what the company calls his “25-year GeForce Party,” joined by the sensational K-pop group LE SSERAFIM as headline performers for a special live show that promises to blend high-energy music with gaming flair.
The festival draws on GeForce’s deep-rooted history in South Korea, a nation that pioneered professional gaming in the late 1990s and early 2000s, particularly through iconic titles like StarCraft. To honor this legacy, the event spotlights StarCraft legends such as Lee Yun-yeol (NaDa) and Hong Jin-ho (YellOw), who will face off in a nostalgic “Legends Return” show match on the main stage, evoking the glory days of Korea’s esports dominance. Adding to the cultural tapestry, the performance group K-Tigers will deliver their signature fusion of Taekwondo martial arts and K-pop rhythms, showcasing a dynamic spectacle that underscores NVIDIA’s commitment to intertwining technology with Korean entertainment traditions. This collaborative spirit echoes a recent viral moment from Taipei, where Jensen Huang spontaneously joined street performers in a roadside sing-along captured in a video that has amassed over 3.9 million views; that serendipitous encounter even led to an NVIDIA partnership with the performers, culminating in an RTX 4090 giveaway promotion.
Attendees can dive into hands-on experiences with upcoming RTX-powered games, including the highly anticipated AION 2 and the immersive Cinder City, allowing gamers to test NVIDIA’s latest ray-tracing and AI-enhanced features in real time. The festival will also unveil displays of the new GeForce RTX 50 series graphics cards and laptops, inviting visitors to explore their performance capabilities up close. For PC enthusiasts, the GeForce Garage zone will spotlight custom builds inspired by blockbuster titles like Borderlands 4, Battlefield 6, and the unique K-Pop Demon Hunters, blending hardware innovation with thematic creativity. Exclusive festival merchandise will be on sale at the NVIDIA Gear Store, while generous giveaways throughout the day will keep the excitement high, ensuring every corner of the venue pulses with interactive energy.
Beyond the tech and gaming, the event’s emphasis on live entertainment highlights NVIDIA’s evolving role in cultural crossovers, with LE SSERAFIM’s participation signaling a fresh alliance between the tech giant and K-pop’s global phenomenon. As Jensen Huang continues to bridge worlds—from impromptu street performances to landmark anniversaries—the GeForce Gamer Festival stands as a testament to NVIDIA’s enduring partnership with Korea’s gaming community, promising not just nostalgia but a forward-looking fusion of innovation and artistry that could inspire future collaborations in entertainment and technology. For full event details and registration, NVIDIA directs enthusiasts to their official GeForce Gamer Festival page.
Source: NVIDIA