Lenovo to Showcase Project Pivo at IFA 2025, A laptop with Rotating Screen

At the upcoming IFA 2025 trade show, Lenovo is set to showcase its latest innovation in laptop design: Project Pivo, a concept laptop featuring a rotating display that promises to redefine user flexibility and ergonomic functionality. This prototype marks a significant shift from Lenovo’s earlier experiments with rollable screens, offering a more practical yet innovative approach to adaptable display technology.

Project Pivo introduces a 16:9 display panel that physically pivots between landscape and portrait orientations, a feature inspired by pivot monitors commonly used in professional settings. Unlike Lenovo’s previous rollable-screen ThinkBook Plus Gen 6, which utilized flexible OLED technology to extend vertically, Project Pivo opts for a traditional panel that rotates to optimize screen real estate for different tasks. This design choice simplifies the mechanics while maintaining versatility, making it a compelling option for both productivity and entertainment.

In portrait mode, the laptop offers increased vertical height, ideal for tasks like coding, reading lengthy documents, or editing vertical designs such as mobile app interfaces. This orientation can enhance posture and reduce neck strain during extended work sessions, addressing ergonomic concerns for professionals. When switched to landscape, the display reverts to the familiar 16:9 format, perfect for watching movies, gaming, or multitasking with widescreen applications, ensuring compatibility with most media without black bars.

Leaked details, courtesy of industry insider Evan Blass (@evleaks), suggest that Project Pivo is Lenovo’s attempt to balance cutting-edge innovation with practical usability. By moving away from the complexities of rollable OLED displays, Lenovo focuses on a robust hinge mechanism that allows seamless transitions between orientations. This approach not only reduces potential durability issues associated with flexible screens but also makes the concept more feasible for eventual mass production.

The rotating display is expected to cater to a wide range of users, from coders and designers who benefit from vertical screen space to casual users who appreciate the flexibility for media consumption. Lenovo’s decision to showcase Project Pivo at IFA 2025 indicates the company’s intent to gauge consumer interest, a strategy it successfully employed with the ThinkPad X1 Fold, which evolved from a concept to a market-ready product.

Source : Evan Blass

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